What I stand for

Part I of [likely] many

Your money stories are running your business decisions. The identity you built around scarcity, around being “good” by staying small, around judging people who have what you want: that’s the conditioning keeping you stuck.

I know because I lived it.

I used to avoid talking about money. In my content, with my husband. In all the ways. I remember in reruns of The Monkees, which I was low-key obsessed with in college, a needlepoint sign next to the front door saying: “Money is the root of all evil.” And I took that to heart.

There are a lot of stories I carry around money. Constantly hearing, “Harumph, I wonder what they had to do to get that [covetable thing].” Like, “We used to know the Smiths. Till they moved across town and into that big grey house. I wonder what they had to do to be able to afford that???” It was always dripping with distaste, displeasure, disapproval.

Then I earned a decent salary. It wasn’t lush by any stretch, but I more than made do, and could have been more sensible with it. Rather than ever have an abundance, I still had just enough, or what I deemed just enough.

And then, the steadiness of a sizable paycheck stopped. I chose to take the path less traveled and start my own business. I was ill-prepared for the level of growth I was about to be thrust into, and quickly found an old story about money: I’m doing good work, but I shouldn’t charge much for it. I was beyond awkward asking for money. (I’m still beyond awkward asking for ANYTHING, but am learning that my friends don’t judge me for asking or admitting when I need them... in fact, quite the opposite.)

And what I realized is that I was carrying a few of these money stories around with me, including that my identity had become wrapped up with squeezing by, making do, settling for just enough. Sure, my minimalism was a conscious choice to consume less... but it was also because I had to really mind my pennies.

But here’s the thing. I want this business to fund my lifestyle and the things that are important to me.

Here are some of those things. It’s important for me to work remotely, to have flexibility in my work days and my work hours, and what I do every day. I want the flexibility to visit my nephews in New York, to travel for extended periods of time, and to host retreats in edgy places.

I want to own my home. I don’t know what that looks like yet, but while I’m in this season of re-imagining, I see it as being multi-purpose, or multi-family or multi-unit, and hosting community with community space too. Maybe that’s here in the US, maybe it’s somewhere tropical. Maybe it’s both. But I know that I want a space where I get to live and work and grow a community.

It’s also important to me to buy from other conscious creators, women-owned, queer-owned small businesses. Long-term value over convenience. Supporting the economy I want to see built, not just the one that’s easiest to access.

And listen, I’m not going to promise you 6-figure years if you just follow my playbook to the letter. That’s not my ethics. What I stand for is building businesses that fund actual lives, not performing success while you’re still checking your bank account with dread.

Most business coaches sell you freedom, then trap you in their systems. They promise lifestyle businesses while teaching corporate strategies. Here’s what they won’t tell you: The business models that create 6-figure years often destroy the lives they’re supposed to fund. I’ve watched entrepreneurs hit their revenue goals and still feel broke - not financially, but spiritually. Because they built businesses that require them to become people they don’t want to be. The real question isn’t ‘How do I make 6 figures?’ It’s ‘How do I build something that makes me more myself, not less?’

Here’s what I need you to know: You can want the flexibility, the freedom, the community space, the life that lights you up. You can want financial abundance and build toward it from how you’re actually designed to work. Not by copying someone else’s rhythm. Not by forcing yourself into systems that drain you. By trusting your actual design and building from there.

I’m learning how to want things without shame. How to build toward a life I actually desire instead of settling for “just enough” dressed up as virtue. How to let my business fund what matters to me.

And here’s what becomes possible when you stop letting those old money stories run your decisions: You price with confidence. You say yes to the retreat, the visit, the space you actually want. You support other conscious creators because you can. You build the community you’ve been dreaming about. Your business funds the life you’re actually trying to live, not some watered-down version you convinced yourself was enough.

The Human-First Business Blueprint helps you spot where you’re sabotaging yourself with outdated money stories and shows you how to build from your Human Design instead of borrowed strategies that never quite fit.

Grab the free Human-First Anti-Biz Blueprint here - 7 days of emails straight to your inbox - and start building a business that funds the life you actually want.

Reply “HUMAN” and I’ll send it straight to you.